受疫情影響 青島啤(00168.HK)指首兩月純利按年跌40% 收入跌20%
青島啤(00168.HK)公布,因應今年以來新冠肺炎疫情對餐飲等消費市場形成了嚴重影響和衝擊,首兩個月公司產品銷售也受到了較嚴重的影響,在疫情影響較嚴重時期,餐飲、夜場等消費管道基本停滯。
公司指,首兩個月收入按年跌20%,利潤跌40%,而3-4月海外訂單和出口量受全球疫情影響也出現大幅下滑。
面對困難的市場環境,公司群策群力、積極應對,推進實施了「社區營銷推廣和無接觸配送」等新的營銷舉措,加強線上銷售體系的建設,不斷完善「網上超市+官方旗艦店+授權分銷專營店+微信商城」的立體式電商渠道體系,多渠道滿足消費者多品種、便捷高效的購買需求,實現線上、線下資源共享和優勢互補,力爭早日實現公司市場銷售的恢復及增長。
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