思考樂教育(01769.HK):2019年經調整淨利潤1.36億元,同比增長62.37%
機構:廣證恆生
事件:
2020年3月18日,思考樂教育發佈2019全年業績未經審計財務報告。報告期內,公司實現營業收入7.11億元,同比增加44.27%;淨利潤0.95億元,同比增長36.43;經調整淨利潤(調整上市開支、租賃會計準則影響以及股權激勵開支)1.36億元,同比增長62.37%。
點評:
財務分析:營業收入大增44.27%至7.11億元,淨利潤逐年增長明顯
(1)收入方面:FY2019公司實現營業收入7.11億元(+44.27%)。業務拆分來看,學業備考課程(簡稱:升學)仍是公司營收增長的核心驅動力,實現營收6.96億元(+46.37%),營收佔比97.89%;初階小學素質教育(簡稱:樂學)實現營收0.15億元(-12.87%),營收佔比2.11%。(2)費用方面:公司FY2019銷售費用率為3.04%,同比增長78.87%,仍遠低於行業平均水平;管理費用率為18.59%,同比增長87.67%,主要原因是員工薪酬和日常運營的增加;研發費用率為6.40%(+0.10pct),研發費用同比增長45.95%,主要原因是公司加大研發投入致力改善教學方式;營業成本4.07億元同比增長33.00%,主要系員工成本的增加和會計準則的調整。(3)利潤方面:FY2019毛利率為42.72%(+4.85pct),營業利潤為1.32萬元(+53.82%),經調整淨利潤為1.36億元(+62.37%),淨利率為19.14%(+2.13pct)。
運營情況:入學人數及學習中心持續增長,擴大地域覆蓋加強研發投入
(1)FY2019新生入學人數同比增長22.76%,學習中心數量擴張持續增長。學生招生人次從2018年同期的24.12萬人增加到29.61萬人,增幅為22.76%。業務拆分來看,“升學”學生入學人數為28.97萬(+25.25%);“樂學”入學人數為0.64萬(-35.35%);FY2019學習中心數量達100間,其中深圳2019全年新開28間,總體較2018同期增長85.00%。(2)全面佈局深圳市場進軍粵港澳大灣區,加大研發投入佈局網校及雙師業務。2020年公司計劃擴張36個學習中心佈局粵港澳及周圍區域。為佔據下沉市場份額,公司於2019秋季推出雙師課堂。同時,公司加大研發培育思考樂網校與思考樂線下教育互為補充,致力於提供系統化的學習模式。
投資邏輯:政策規範疊加疫情影響促使中小培訓機構加速離場,看好思考樂把握粵港澳大灣區擴張機遇
2020年華南地區K12課外教育服務市場接近千億規模,“人口、經濟、政策”三大優勢成就區域歷史性機遇。思考樂憑藉極致服務體驗和獨特的制度設計造就K12教培行業“海底撈”美譽。2018年以來教培整頓政策持續升級疊加2020年初新冠疫情影響,預計中小型培訓機構被迫加速離場,行業集中度持續上升。我們認為思考樂憑藉差異化競爭優勢有望把握住本輪擴張機遇,實現業績持續高速增長,化危為機,建議保持持續關注。

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