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中國飛鶴(06186.HK):疫情下首兩月收入維持高速增長 生產按年增40%以上
阿思達克 03-24 11:03
中國飛鶴(06186.HK)總裁蔡方良在網上業績發布會時指出,雖然內地爆發新型冠狀病毒疫情,但公司2020年首兩月收入仍保持高速增長,無受疫情影響。他又強調疫情期間集團亦無停工,故不存在工人缺崗問題,而生產成品按年也增長40%以上。針對用戶不便出門,公司亦提供了免費送貨上門服務,而湖北省配送率亦達100%,而期內湖北省業績亦有大漲。他續指,目前集團原材料庫存充足,因為疫情發生後公司立即向合作夥伴追加訂單,故現時儲備充足。

他又透露公司以前核心競爭力是線下活動,故針對疫情舉行了線上活動及社群營銷,效果亦顯著,相信未來可成為消費者連接最主要形式之一。他又指出公司產品定位是高端及超高端,故現有產品暫無調價計劃,至於會否推折扣則要視乎情況,以及費用投入轉向方面的考量。

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