索菲亞(002572.SZ)2019年度淨利潤升12.34%至10.77億元 擬10派5.5元
格隆匯3月23日丨索菲亞(002572.SZ)披露2019年年度報告，實現營業收入76.86億元，同比增長5.13%；歸屬於上市公司股東的淨利潤10.77億元，同比增長12.34%；歸屬於上市公司股東的扣除非經常性損益的淨利潤9.71億元，同比增長5.89%；基本每股收益1.18元，擬每10股派發現金紅利5.5元(含税)。經營活動產生的現金流量淨額13.01億元，同比增長18.32%。
公司設立於2003年7月15日，最早在中國市場提出“定製衣櫃”的概念，以定製衣櫃產品起步，運用信息技術解決了消費者的個性化定製和規模化生產的矛盾，開啟和推動了定製傢俱的產業發展。經過十餘年的經營積累，主營業務已經從衣櫃拓展到書櫃、電視櫃、櫥櫃、木門等消費者裝修所需的定製家居產品，而且還涵蓋了非定製類的配套家居產品如沙發、牀、牀墊、茶几、紡織用品等，為消費者的提供了一站式的解決方案。公司旗下主要品牌為“索菲亞”櫃類定製、“司米”定製櫥櫃、“索菲亞·華鶴”定製木門以及“易福諾”地板。
根據國家統計局發佈的2019年規模以上工業企業主要財務指標(分行業)，傢俱製造業主營業務收入為7117.2億元，同比增長1.5%；公司2019年主營業務收入76.44億元，同比增長5.20%。公司在傢俱製造行業的佔比自2011年的0.2%穩步提升至2019年的1.07%。其中，到2020年定製衣櫃的規模將達到1545億，定製櫥櫃的規模將達到1557億，木門的規模1870億，成品傢俱3102億，地板984億，衞浴793億(數據來源：中裝協，國家統計局)。
2019年索菲亞做了全新的渠道管理變革，開始顯現成效。在新的經銷商管理機制的刺激下，經銷商的目標更清晰，打法更多更靈活，運營效率得到提升，盈利能力比前年大有改善，投入力度紛紛加大。截至2019年12月31日，“索菲亞”櫃類定製產品擁有經銷商1500多位，專賣店達2501家(不含20m²-60m²的超市店137家，大家居店)，其中省會城市門店數佔比18%(貢獻收入佔比32.4%)，地級城市門店數佔比28%(貢獻收入佔比31.99%)，四五線城市門店數佔比54%(貢獻收入佔比35.61%)。截止至2019年底，索菲亞工廠端實現客單價11592元/單(不含司米櫥櫃、木門)，同比增長5.8%；本年度完成經銷商優化任務，優化經銷商95位。
本年度公司加大投入，在各大互聯網電商平台及短視頻平台全面佈局，打造全方位互聯網營銷矩陣。通過品牌力的帶動，2019年度電商引流的客户佔比已從16%上升到27%；一線城市的電商客户佔比逾45%。索菲亞電商渠道的引流成效在行業名列前茅。
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