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探路者(300005.SZ):募投項目“DISCOVERY EXPEDITION品牌營銷網絡建設項目”延期
格隆匯 03-19 20:39

格隆匯3月19日丨探路者(300005.SZ)公佈,2019年上半年公司對DISCOVERY EXPEDITION品牌的產品定位進行了優

化調整,面向年輕的消費羣體,將户外科技與潮流藝術結合,引領時尚户外生活方式,強化了DISCOVERY EXPEDITION品牌與探路者(TOREAD)主品牌的差異,據此也將其品牌門店的開設地點更多地佈局調整至能觸達年輕時尚潮流消費羣體的商圈區域,以促進店效提升為核心目標,集中優化現有門店佈局和新開門店的渠道結構,從而延緩了DISCOVERY EXPEDITION品牌線下渠道的拓展;同時,為了便於DISCOVERY EXPEDITION品牌店鋪的拓展,在DISCOVERY EXPEDITION品牌定位、經營策略調整完成前,2019年度上半年EXPEDITION品牌店鋪的開設主要是以集團下屬各地的銷售子公司為主體,其部分新開設的門店並未納入該募集資金項目的實施範圍內。綜上原因使得該募投項目的實施進度在報告期低於預期。

同時因2020年初國內新型冠狀病毒的疫情擴散,且考慮到疫情對線下零售影響時間的不確定性,預計DISCOVERY EXPEDITION品牌營銷網絡建設項目2020年的實施計劃進度也將因此而有所延緩。

綜上,根據目前市場及項目實施的具體情況,出於謹慎性考慮,公司擬延長上述投資項目的建設期至2023年12月31日。

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