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豆盟科技(01917.HK)年度淨利預降65%-70%
格隆匯 03-06 22:47

格隆匯3月6日丨豆盟科技(01917.HK)公告,基於集團截至2019年12月31日止12個月的未經審核管理賬目的初步評估及公司目前可得的資料,現時預計有關期間的收益可能較2018年同期減少約45%。且由於費用同比增長的原因,預期應占淨利潤與2018年同期公司應占淨利潤相比,將錄得約65%至70%的跌幅。

鑑於外部市場環境競爭日趨激烈,以及對提升毛利率的訴求,公司選擇性放棄部分毛利率較低的非互動廣告業務。此外,公司於2019年下半年推出的短視頻雲平台現時仍處於研發和市場投入階段,因而導致整體銷售收益及總毛利均有所減少,惟預期有關期間的毛利率將有所提升;

為了更有效推廣公司的品牌形象及產品,公司於有關期間增設市場部門;此外,公司於營銷、營運、管理及技術等多個領域廣納專業人才,導致有關期間的營銷及人力資源開支雙雙增加,因而影響公司的整體開支。

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