歡喜傳媒(01003.HK)"歡喜首映"平台前2月活躍用户超1300萬
格隆匯3月5日丨歡喜傳媒(01003.HK)公告,集團已與北京字節跳動網絡技術有限公司開始戰略合作,安排院線電影於字節跳動旗下的平台包括但不限於西瓜視頻及今日頭條等平台上播放,結果反應理想,大幅超出預期。
另外,集團自2019年12月開始陸續在"歡喜首映"平台上線紀錄片頻道以及一系列的全國獨播院線電影及網劇,包括但不限於電影《兩隻老虎》、《吹哨人》及《南方車站的聚會》等,促使集團的"歡喜首映"平台的用户數取得了大幅的增長,"歡喜首映"平台於2020年1月及2月的活躍用户合共超過1300萬。
截至本公告日期止,集團的"歡喜首映"平台的付費用户已累積超過200萬,而"歡喜首映"APP(流動應用程式)的下載次數已超過1100萬。集團將不斷優化和更新"歡喜首映"平台的內容及推進發展,將陸續上線更多的新內容,包括但不限於:柯汶利導演的電影《誤殺》,陳可辛導演的電影《奪冠》(原名《中國女排》)(於院線放映結束後上線),張藝謀導演的電影《一秒鐘》(於院線放映結束後上線),張一白導演的網劇《風犬少年的天空》,以及海外引進的網劇《雪國列車》及《戰火浮生》。
集團希望令"歡喜首映"平台於可見的將來成為集團業務增長的動力。
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