指尖悦動(06860.HK)預計年度溢利下跌70%至80%
格隆匯2月28日丨指尖悦動(06860.HK)公佈,公司預計截至2019年12月31日止12個月公司擁有人應占溢利同比取得約70%至80%的跌幅。
溢利下跌的原因主要為:1)由於外部競爭環境日益激烈,公司於有關期間內進一步加大力度進行手機遊戲的廣告及推廣活動,導致銷售及營銷開支大幅上升。另外,由於廣告及推廣活動對收益影響存在滯後效應,增加投入的銷售及營銷開支的效果預期將在未來較長一段時間內方會體現,且廣告及推廣活動的單位成本亦在上漲;2)因中國遊戲市場及監管環境變化,部分原計劃於有關期間內推出的儲備遊戲由於遊戲測試結果表現不佳及網絡遊戲出版審批受限而無法推出,致使有關期間內上述儲備遊戲的預付許可費撇減;及3)若干已推出遊戲於有關期間所貢獻的收益較預期低。
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