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眾信旅遊(002707.SZ)與中免集團簽署戰略合作框架協議
格隆匯 02-25 17:44

格隆匯2月25日丨眾信旅遊(002707.SZ)公佈,近日,公司(乙方)與中國免税品(集團)有限責任公司(“中免集團”,甲方)簽訂了《中免集團與眾信旅遊戰略合作框架協議》,雙方將依託中免集團在境內外旅遊零售品牌、產品及網絡資源優勢與眾信旅遊旅遊綜合服務優勢,積極響應國家關於“一帶一路”倡議及“走出去”發展戰略,全面整合資源,創新合作機制,穩步推進中國旅遊+購物的國際化發展戰略,共同打造中國具有全球競爭力的世界一流旅遊零售項目。此次合作內容如下:

雙方共同在境內外尤其是“一帶一路”沿線國家和地區開展“旅遊+購物”業務。藉助乙方已有基礎流量、深耕多年的目的地經驗以及對中國消費者旅遊購物需求判斷,結合甲方在產品、品牌以及旅遊零售運營等多方面優勢,共同開發境內外旅遊零售業務。

在境外,雙方可以通過多種合作方式共同開展旅遊零售門店的合作。中免集團擁有專業的零售管理能力、優質的品牌合作資源等諸多優勢,同時眾信可從門店選址、客流、產品類別等多方面為投資及運營提供支持,雙方共同支持門店經營,以實現共贏的合作目標。

在境內,雙方可共同探討旅遊零售業務合作的可能性,眾信旅遊可憑藉自身流量優勢、旅行社門店渠道優勢與中免集團優勢互補,為免税店導流,針對性的輸送出境、國內團客及自由行遊客客源,協助中免集團國內業務做大做強。

中免集團是國務院授權的在全國範圍內開展免税業務的國有專營公司,在境內外經營免税品等旅遊零售業務,具有品牌、產品和零售管理能力等諸多優勢。公司通過與中免集團達成長期戰略合作協議及後續的具體協議,正式進入免税和購物領域,有助於雙方發揮各自優勢,共同開發境內外旅遊零售市場,是公司“從旅遊到旅行”的發展戰略的落地,能夠豐富公司的合作方式、業務模式,促進公司業務發展。

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