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《大行报告》大摩:内地iOS平台会将无牌手游下架 利持牌网企提升市场份额
阿思达克 02-25 15:02
摩根士丹利发表报告表示,苹果公司旗下内地iOS App Store公布在平台上所有手游需取得牌照许可,否则将於今年6月30日将其下架,该行指iOS App Store上年亦曾发布相关公告,但其後并非严格执行。 该行指,据Sensor Tower数据,内地首五大网游相当占中国内地iOS平台收入约75%市场,据了解首20大的游戏均已取得固定牌照,该行所研究覆盖的网游公司均全数符合规例,相信内地iOS App Store一旦移除无牌照的戏,将有助提高相关网游公司的市场份额,并认为事件不会影响行业增长预测。
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