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《大行報告》大摩:內地iOS平台會將無牌手遊下架 利持牌網企提升市場份額
阿思達克 02-25 15:02
摩根士丹利發表報告表示,蘋果公司旗下內地iOS App Store公布在平台上所有手遊需取得牌照許可,否則將於今年6月30日將其下架,該行指iOS App Store上年亦曾發布相關公告,但其後並非嚴格執行。 該行指,據Sensor Tower數據,內地首五大網遊相當佔中國內地iOS平台收入約75%市場,據了解首20大的遊戲均已取得固定牌照,該行所研究覆蓋的網遊公司均全數符合規例,相信內地iOS App Store一旦移除無牌照的戲,將有助提高相關網遊公司的市場份額,並認為事件不會影響行業增長預測。
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