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阿里(09988.HK):2月以来淘宝每日有逾3万人开新店 20%来自线下店
阿思达克 02-19 18:00
疫情肆虐,阿里巴巴(09988.HK)旗下直播平台助企业寻求业务突破,除早前小米(01810.HK)透过其直播平台发布新款旗舰机小米10外,运动品牌Adidas亦有以在天猫打造直播发布会,加强与消费者线上互动。 淘宝在《淘宝经济暖报》上披露,今年2月以来,每天有超过3万人在淘宝平台上开新店,其中超过20%是来自线下店铺。本身在淘宝直播平台薄有名气的线下品牌,也在非常时间下透过淘宝直播成功突围,以上海护肤品牌「林清轩」为例,受疫情影响有157家门店在1月底开始停业,创办人为挽救业绩於2月1日开始启动淘宝直播,到2月14日当日创办人孙来春亲自下场完成人生首场淘宝直播,吸引逾6万人观看,卖出近40万支山茶花油,销售额近40万元,带动业绩按年增长45%。(el/a) ~ 阿思达克财经新闻 网址: www.aastocks.com
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