《大行报告》中金:手机产业复工延迟 料安卓产业链所受影响大於苹果
中金发表报告表示,通过整理该行看到,主要手机产业链的公司大部分於2月10日正式复工。但根据目前的情况,认为各大手机厂商复工後的产能爬坡将慢於往年。首先,湖北籍员工的复工时间可能将延後,约占整体员工数的5至10%。
以珠三角为例,据国家卫健委2018年底发布的《中国流动人口发展报告2018》,珠三角来自外省的流动人口中,湖北省人口排名第四,达181.2万人,占珠三角省际流动人口的10%。对於湖北籍员工,由於疫情的防控形势,许多公司采取上班後延长隔离的做法,该行认为可能影响开工後的员工上岗率。
此外,部分地区防控形势依然严峻,不排除开工延後。 浙江省台州市规定全市企业原则上不得早於2月17日24时前复工。而部分省市和行业公司也在考虑将复工日期推迟到2月17日。员工人数越多的行业复工难度越大。由於消费电子组装行业需要的人数较多,因此复工的压力大於上游。尽管鸿海、比亚迪等公司均表示将根据政府要求在2月10日开始复工,但也有消息指出,复工的进程可能不及预期。鸿海和比亚迪电子(00285.HK)在近期均开始在厂区内设置口罩生产线,积极防控。
中金亦认为,需求变化渐趋明朗,料安卓产业链所受影响可能大於苹果,由於安卓一般上半年发布全年的主力机型,而苹果主力机型一般9月发布,疫情的时间正赶上安卓主力机型的拉货期,所以该行认为此次对安卓产业链的影响可能大於苹果。据小米(01810.HK)预计国内智能手机市场将显着下滑,但是线上渠道受到的影响相对较小。小米在2月5日的分析师会议表示,第三方研究机构预测极端情况下,国内智能手机市场出货量2020年首季度将下滑30至35%,全年将下滑10至15%。
但是该行估计,小米集团表现或好於行业,主要受益於公司线上销售占比较高(小米集团线上销售占比约为56%,高於OPPO的14%和vivo的20%)。小米集团表示,公司并未看到国内运营商5G建设放缓以及公司海外智能手机销售下滑的迹像。华为、OPPO、vivo 等品牌目前新机发布时间还没确定,有待後续观察。
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