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港視(01137.HK):將熱賣產品分流至新平台作邀請購買 料2月比1月增長更強
阿思達克 02-10 14:33

香港電視(01137.HK)公布,1月瀏覽量及訂單量比預期增加,令客戶在集團的電子商貿平台HKTVmall購買熱賣產品時需面對較長的下載時間及難以付款,而訂單送貨或自取時間亦可能延長。為了改善有關情況,集團管理層已就現有資源分配及配送設備進行檢討,將在未來數星期陸續推出額外措施以改善客戶體驗。

公司指,將建立獨立的「邀請購買」平台,將熱賣產品例如個人健康設備的繁重瀏覽量,從HKTVmall分流至此新平台。客戶需在新平台上,預先登記每件想購買的熱賣產品,在特定指定時間系統將根據產品庫存,會作出隨機分配並發出一個獨特號碼予獲分配的客戶,於HKTVmall購買時使用。

同時將HKTVmall的客戶基礎分為若干不同類別,根據過往購買能力及行為決定購買優先次序,以改善處理時間及付款程序;在自動執貨及分貨系統的協助下,為舒緩物流中心的執貨及包裝資源,集團正研究增加額外工作輪值,並加強與現有商戶合作,以及致力增加新商戶,以增加客戶從商戶購買的比率。

公司又指,集團正與多個知名零售連鎖店商討,拓展其訂單自取網絡,為客戶增加地區上的便利及自取時段。現時,集團已經與其中一家現有商戶Foodwise合作,增加七個自取點。集團亦期望其他零售連鎖店將加入,令HKTVmall的訂單可在其指定分店取貨。

集團正在增加外判物流資源,包括第三方物流公司及個人,以拓展送貨到戶的配送容量並舒緩延長的送貨等候時間。

公司表示,2月首九天的增長動力及營運狀況均較1月更強,預期此增長動力將延續至整個2月,將繼續評估業務增長的可持續性,並緊密地監察業務的發展並盡力調整營運措施,應付業務量的變化。

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