IDC:去年印度智能手机出货量1.53亿台 小米(01810.HK)市占居首
调查机构IDC发表的报告指,去年印度市场智能手机出货量按年增长8%至1.53亿台,成为继中国以外全球第二大智能手机市场,排名超逾美国。全年计小米(01810.HK)在印度出货量排名首位,达4,360万台,市占率为28.6%,其次则为三星及vivo。
该行指出2019年受线上渠道影响,线下库存周转周期较长,拖累线下渠道增长仅1.6%,分析认为线上增长势头强劲,由於推出优惠及回赠等,期内市占率提升至41.7%。当地智能手机销售均价维持在163美元水平,按年增长约2.8%,而200美元以下手机市占仍达79%,而200-500美元的中价手机则增长55.2%,市占达19.3%。
单计第四季,印度智能手机出货量按年增长5.5%至3,690万台,但按季则跌20.8%。按品牌划分,第四季小米出货量达1,070万台,按年增长15.9%,市占率居首位,而其次则为vivo及三星,出货量分别为690万台及570万台。
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