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IDC:去年印度智能手機出貨量1.53億台 小米(01810.HK)市佔居首
阿思達克 02-10 11:04

調查機構IDC發表的報告指,去年印度市場智能手機出貨量按年增長8%至1.53億台,成為繼中國以外全球第二大智能手機市場,排名超逾美國。全年計小米(01810.HK)在印度出貨量排名首位,達4,360萬台,市佔率為28.6%,其次則為三星及vivo。

該行指出2019年受線上渠道影響,線下庫存周轉週期較長,拖累線下渠道增長僅1.6%,分析認為線上增長勢頭強勁,由於推出優惠及回贈等,期內市佔率提升至41.7%。當地智能手機銷售均價維持在163美元水平,按年增長約2.8%,而200美元以下手機市佔仍達79%,而200-500美元的中價手機則增長55.2%,市佔達19.3%。

單計第四季,印度智能手機出貨量按年增長5.5%至3,690萬台,但按季則跌20.8%。按品牌劃分,第四季小米出貨量達1,070萬台,按年增長15.9%,市佔率居首位,而其次則為vivo及三星,出貨量分別為690萬台及570萬台。

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