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Canalys:去年第四季中国智能手机出货跌15%
阿思达克 01-29 14:35

调查机构Canalys发表的报告指,去年第四季中国智能手机出货量按年跌15%至8,530万台,是连续第十一个季度录下跌,亦是自2013年首季以来最低水平,去年全年内地智能手机销售按年跌7%至3.69亿台,反映智能手机於传统旺季销售显着跑输,当中4G智能手机需求疲弱,而厂商亦正期待5G手机。报告指出,分销渠道方面已在清理4G库存,并期望新年5G将起带动作用。

按品牌划分,华为去年第四季市占率为39%,排名居首,而Oppo及Vivo则紧随其後,惟两个品牌出货量分别跌25%及29%,期内苹果市占率排第四位而小米(01810.HK)则排名第五。报告指华为於去年第四季出货量为3,300万台,认为第二、三季库存增加为品牌第四季表现带来了负面影响,虽然公司在5G智能手机出货量上市占率高,但厂商需助渠道夥伴消除4G手机的库存压力,才能安排5G手机大量推出市面。

该行指出苹果去年第四季扭转跌势,市占率回升至11.8%,是八个季度以来最好,而iPhone出货量跌幅亦收窄至12%,达1,000万台,该行认为主要因为iPhone 11定价具竞争力,该款手机亦是内地最好卖的4G手机,反映苹果配合其硬件及服务生态系统的强势,仍有能力推售新产品,相信到5G iPhone真正来临时客户升级的比率亦会更高。

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