歡喜傳媒(01003.HK)附屬就在線視頻領域與字節跳動展開合作
格隆匯1月24日丨歡喜傳媒(01003.HK)公佈,於1月23日,公司全資附屬公司歡歡喜喜與北京字節跳動網絡技術有限公司訂立合作協議,據此,歡歡喜喜及字節跳動將於在線視頻相關的多個領域展開合作,字節跳動將向歡歡喜喜最少支付人民幣六億三仟萬元(6.3億元,相當於約港幣7億元)作為代價。
公告顯示,歡歡喜喜與字節跳動將分兩階段於下列領域展開合作。第一階段合作期間為合作協議簽署之日起6個月。
第二階段合作期間為第一階段屆滿之日起至2022年12月31日。第二階合作重點包括雙方共建院線頻道,共同打造"首映"流媒體平台;及雙方共同出資製作購買影視內容的新媒體版權。
公司表示,合作事項將為集團引入資金加快發展集團營運流媒體平台;(ii)集團將利用字節跳動在國內龐大的用户基礎,為集團的流媒體平台取得於今日頭條、西瓜視頻等平台內設立獨立入口進行導流以帶來集團的流媒體平台的用户增長,以及(iii)利用字節跳動的互聯網宣傳推廣資源,為集團的影視項目的宣傳推廣提供支援,將對集團而言屬有利。集團將開放影視項目資源,為字節跳動及其關聯方提供植入廣告、聯合推廣、異業合作等資源,促進字節跳動的影視業務發展。
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