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龍韻股份(603729.SH)2019年度預虧5800萬元到8800萬元
格隆匯 01-22 21:16

格隆匯1月22日丨龍韻股份(603729.SH)公佈,經財務部門初步測算,預計2019年年度經營業績將出現虧損,實現歸屬於上市公司股東的淨利潤為-5800萬元到-8800萬元。歸屬於上市公司股東扣除非經常性損益後的淨利潤為-3600萬元到-5500萬元。

業績預虧的主要原因如下:1、出售長影股權產生損失。由於公司出售了持有的長影娛樂、長影置業股權,本期業績預計受到影響。

2、行業市場持續低迷,公司主動削減常規代理業務。受到宏觀經濟影響,廣告主在經濟整體環境影響下信心有所波動,致使中國廣告市場持續低迷;結合CTR公佈的2019年前三季度廣告市場(含互聯網)數據,顯示全媒體廣告刊例花費同比下降8.0%,各分媒體表現均不如人意,其中傳統媒體下滑更為明顯,同比降幅為11.4%。由於傳統媒體市場,特別是二、三線媒體的競爭能力將持續下降,常規代理業務發展趨勢下行,公司主動削減了該類業務量,使得本期利潤有所下降。

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