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青海春天(600381.SH)2019年度淨利潤預降92.19%到94.45%
格隆匯 01-22 16:50

格隆匯1月22日丨青海春天(600381.SH)公佈,經公司財務部門初步測算,公司2019年度預計歸屬於上市公司股東的淨利潤與上年同期相比,將減少6310萬元到6465萬元,同比減少92.19%到94.45%。

公司2019年度預計歸屬於上市公司股東的扣除非經常性損益的淨利潤與上年同期相比,將減少3167.91萬元到3322.91萬元,同比減少124.16%到130.24%。

業績預減的主要原因如下:1. 公司受2019年度國內宏觀經濟環境波動、經濟下行等外部環境不確定性因素的影響,整體經營出現下滑;

2.公司為降低風險,減少了傳統廣告業務,轉向對其他新型營銷模式的研究策劃,未能在報告期內實現增量收益;

3. 公司對酒水板塊業務進行了長遠發展的規劃,在2019年度繼續加強該板塊業務在市場、品牌建設和產品升級方面的工作和投入,尚未能取得相匹配的利潤;

4. 公司2019年度非經常性損益同比下降幅度較大,導致公司2019年度預計淨利潤下降較多。

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