水井坊(600779.SH)2019年度淨利潤預增43%
格隆匯1月22日丨水井坊(600779.SH)公佈,公司預計2019年度實現歸屬於上市公司股東的淨利潤與上年同期相比增加約2.47億元,同比增加約43%;
營業收入與上年同期相比將增加約7.20億元,同比增加約26%;銷售量與上年同期相比增加約4233千升,同比增加約46%,其中,中高檔酒銷售量與上年同期相比將增加約1803千升,同比增加約26%,低檔酒(基酒)銷售量與上年同期相比將增加約2430千升,同比增加約109%。
公司預計2019年度實現歸屬於上市公司股東的扣除非經常性損益的淨利潤與上年同期相比,將增加約2億元,同比增加約33%。
此次業績增長的主要原因是公司主營業務的持續增長。2019年,白酒行業受信貸去槓桿、房地產加強管控以及對外貿易糾紛等因素的影響,結束了前兩年的高歌猛進,增速有所放緩。為應對外部環境變化帶來的挑戰,公司以“成為中國最可信賴、成長最快的高端白酒品牌”為長期願景,牢固樹立“精細化、數字化、簡單化、區域化”的發展理念,穩步做好產品、品牌升級及渠道管理一系列活動,核心主導產品水井坊臻釀八號、井台裝均實現較好增長。
2019年,公司繼續堅持市場導向、終端為本及共創共享的商務策略,持續推進核心門店創新升級,核心門店數量進一步增加;根據市場情況變化積極探索符合市場需求的新產品,在聚焦現有核心產品的基礎上有序推出“井台絲路版”、“井台珍藏版”、“臻釀八號禧慶版”、“井台12”等創新產品;持續投入人才發展以促進業績成長,公司的銷售隊伍進一步壯大;立足數字化時代,採用更多的數字化工具提升公司生產經營效率及市場銷售效率。另外,公司也加大了水井坊品牌建設及渠道優化方面的投入,進一步加強了生產經營管理,確保公司核心業務實現健康、較快發展。
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