周受资:西欧国家市场将会是小米集团(01810.HK)发展重心
小米集团(01810.HK)国际部总裁周受资接受传媒访问时表示,於2020年,小米将重点围绕已经进入的国家以及市场推进全球业务,包括印度、东南亚、拉丁美洲、非洲和西欧。包括西班牙、意大利、法国及德国等西欧国家市场将会是发展重心,小米目前在这些市场的发展态势良好。以西欧为例,小米已经成为排名第四的智能手机厂商,增速高达90%。在西班牙公开渠道排名第一。手机之外,小米滑板车在西欧市场的市占率达到70%,小米手环亦成为西欧市场第二受欢迎品牌。
他指出,小米已经成为一家真正的全球化企业。截至2019年9月30日止第三季度,小米已经进入全球90个国家及市场,境外市场收入占比达49%,首三个季度境外总营收接近100亿美元。
此外,5G仍然是在国内手机业务的重心。在2020年,小米将在中国发布超过10款5G手机,预计在其他国家逐步建立5G业务。於2019年8月份,小米发布了首款5G手机,12月份,又发布了底价低於300美元的设备Redmi K30 5G,成为市场上价格最低的5G手机。周受资表示,小米会持续用最高的效率,将先进科技大众化。
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