惠而浦(600983.SH)2019年業績由盈轉虧 預虧2.8-4.2億元
格隆匯1月21日丨惠而浦(600983.SH)發佈2019年年度業績預告,預計2019年年度實現歸屬於上市公司股東的淨利潤與上年同期相比,將出現虧損,實現歸屬於上市公司股東的淨虧損2.8億元到虧損4.2億元。歸屬於上市公司股東扣除非經常性損益後的淨虧損3.0億元到虧損4.4億元。
2018年及以前年度,公司國內銷售佔合併收入一半以上,其中“三洋”品牌產品銷售佔國內收入比例較大。由於公司“三洋”品牌使用權2019年10月23日到期(具體詳見《關於三洋商標使用許可合同到期的公告》公告編號:2019-027),本年度公司大力推進“惠而浦”品牌產品銷售。受品牌切換影響,導致國內銷售收入下降,雖然公司2019年度外銷收入取得較好增長,但不足以抵銷內銷的收入下降,故公司2019年度整體收入下降。
公司2019年的品牌宣傳費用投入較大,致使本年度國內銷售費用佔收入比例增加較多,但品牌知名度和市場銷售提升尚需一定時間。
由於公司經營產生虧損,根據有關會計準則,長期資產有減值跡象,特別是冰箱生產線開工不足,需進行減值測試。目前正在就減值範圍和幅度進行評估,即冰箱生產線相關的設備、廠房等固定資產,預計減值幅度不超過2億元。
2018年度公司由於土地搬遷補償等非經常性損益約2.55億元,2019年度非經常性損益大幅下降,上述因素對公司淨利潤影響較大。
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