四川長虹(600839.SH)2019年淨利預降80%-86%
格隆匯1月17日丨四川長虹(600839.SH)發佈2019年年度業績預告,公司2019年度歸屬於上市公司股東的淨利潤預計為4500萬元到6500萬元,同比下降約80%-86%。歸屬於上市公司股東的扣除非經常性損益的淨虧損4.37億元到虧損4.57億元。
公司主要產品線之一的彩電產品線2019年度虧損。從行業看,2019年國內彩電零售市場加劇了疲軟態勢,量、額均同比下滑明顯,價格競爭較為激烈,擠壓了彩電企業的利潤空間。從公司彩電產品線經營來看,伴隨用户購買行為的變化,公司渠道升級調整相對滯後,渠道效率不高;公司營銷體系變革涉及渠道升級及人員優化整合等相關工作的推進,短期內增加了當期費用,並對終端零售市場造成一定的不利影響;產品生命週期管理還有待加強,運營效率同行業標杆比仍有差距。
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