付費閲讀概念股走強 中文在線、掌閲科技高開秒板
格隆匯1月16日丨付費閲讀概念股走強,中文在線、掌閲科技高開秒板,南方傳媒漲超5%。

消息面上,騰訊微信團隊15日表示,微信正在灰度測試訂閲號付費能力,符合條件的運營者可以前往公眾平台開通付費功能。成功開通後,運營者可對原創文章的部分或全部內容設置收費,用户購買文章後方可閲讀全文。目前,運營者可在1元至208元裏的35個價格檔位選擇合適的定價,暫不提供包年、包月等選擇。
知識付費領域從2016年起步並快速發展,目前已出現羅振宇創辦的得到APP、主打有聲讀物的喜馬拉雅、定位於知識分享會的知乎Live等產品載體。在移動支付工具普及,內容版權體系日趨完善的背景下,微信訂閲號等更多主流平台支持付費功能,將進一步培養讀者的付費閲讀習慣,“知識網紅”的變現價值將持續凸顯。
中文在線以自有原創平台、知名作家、版權機構為正版數字內容來源,在對數字內容進行聚合和管理後,向多終端、全媒體分發數字閲讀產品;掌閲科技在國內數字閲讀平台中穩居領先地位,月活躍用户數量超1.2億;南方傳媒半年報顯示,旗下的“時代財經”APP註冊用户數50萬,《新週刊》公眾號關注數107.1萬。
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