傑富瑞:維持阿里巴巴(9988.HK)“買入”評級 目標價260港元
傑富瑞發佈報告稱,維持阿里巴巴(9988.HK)“買入”評級,目標價260港元。
該行稱,預計阿里巴巴的數字經濟將隨着用户的增長而不斷變化,其內容策略將進一步提高用户參與度,包括直播節目及多元化內容增加吸引力。
該行預計,截至去年12月底的季度,阿里巴巴整體收入同比升37%至1,609億元(人民幣,下同),當中核心電商業務收入(佔整體收益88%)預計升38%至1,416億元,主要是受到內地零售市場帶動,而總客户管理及佣金收入預計升24%至867億元。至於季內非通用會計準則(Non-GAAP)淨收益預計達407億元。
該行認為,阿里巴巴專注於本地服務及增強海外用户體驗的投資回報率,且其執行工作步入正軌,並有明確的發展路線圖。

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