研究机构料苹果AirPods去年销量接近6,000万
市场研究机构Strategy Analytics发表报告,预测苹果AirPods去年度销量将达到近6,000万,市场占有率超过50%;跟随其後为三星及小米(01810.HK),销量各占少於10%。去年完全无线(Totally Wireless,TWS)蓝牙耳机市场销售额料增长200%,当中AirPods占比为71%。
该机构总监Ken Hyers指,自苹果公司推出第一代AirPods後,无论销售额及销量都占据较大部分市场份额,相信苹果可在未来十年继续保持主导地位。但他亦指出,小米等竞争者正在以更便宜的产品攻占内地TWS市场,由於TWS晶片组价格过去半年大跌一半,随着成本下降,消费者有更多选择空间,令低价TWS蓝牙耳机销量激增。
整体蓝牙耳机市场销量於去年增长83%,主要是由於AirPods销情理想,以及愈来愈多智能手机移除3.5毫米插头。
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