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研究機構料蘋果AirPods去年銷量接近6,000萬
阿思達克 01-10 14:52

市場研究機構Strategy Analytics發表報告,預測蘋果AirPods去年度銷量將達到近6,000萬,市場佔有率超過50%;跟隨其後為三星及小米(01810.HK),銷量各佔少於10%。去年完全無線(Totally Wireless,TWS)藍牙耳機市場銷售額料增長200%,當中AirPods佔比為71%。

該機構總監Ken Hyers指,自蘋果公司推出第一代AirPods後,無論銷售額及銷量都佔據較大部分市場份額,相信蘋果可在未來十年繼續保持主導地位。但他亦指出,小米等競爭者正在以更便宜的產品攻佔內地TWS市場,由於TWS晶片組價格過去半年大跌一半,隨著成本下降,消費者有更多選擇空間,令低價TWS藍牙耳機銷量激增。

整體藍牙耳機市場銷量於去年增長83%,主要是由於AirPods銷情理想,以及愈來愈多智能手機移除3.5毫米插頭。

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