亚马逊洽谈销售跨平台流媒体电视广告
据《华尔街日报》引述消息人士报道,亚马逊有意将旗下串流装置Fire TV的广告业务,拓展至其他串流电视平台如Apple TV及Xbox。
消息人士称,亚马逊正与其他串流电视平台洽商整合技术,以便能够在其他串流电视系统上销售广告。
目前电脑程式设计师正与亚马逊旗下的Amazon Publisher Services进行洽谈,後者从事提供跨平台销售广告技术,曾经合作过的应用程式包括CNN及Discovery,以及Pluto TV及Tubi TV等串流电视平台。
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