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利寶閣集團(01869.HK):今年底前於盒馬鮮生店內設立不少於10家店舖
阿思達克 01-09 17:23

利寶閣集團(01869.HK)公布,根據早前的合作協議,公司將在上海盒馬鮮生實體店推出公司之品牌產品及在特定之上海盒馬鮮生店獨家向顧客提供即場烹製之粵式點心,以及提供點心、湯水、甜品及節日食品等具特色的菜式。上海盒馬鮮生則為公司提供全面的線上線下平台、場地設施及技術支援,當中包括營銷推廣、線上銷售渠道資源協調、潛在客戶開發、線上線下(O2O)渠道建設等。

根據合作協議,公司承諾在2020年底前在盒馬鮮生店內設立不少於10家店舖,並將透過充分利用盒馬鮮生品牌知名度及高客流量以吸引更多年輕人,並設立多渠道銷售有效地滲透中國外賣及送餐市場。由於公司於盒馬鮮生內之舖位樓面大大小於現有傳統高端粵菜酒樓樓面,投資成本會大為減少,並讓公司轉型到輕資本商業模式。此外,訂立合作協議亦能夠使集團與阿里巴巴(09988.HK)之間的業務合作從大灣區擴展至上海地區。 ~

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