利寶閣集團(01869.HK)攜手上海盒馬開拓上海餐飲外賣及送餐市場
格隆匯1月9日丨利寶閣集團(01869.HK)公告,除公司於2019年12月16日就集團與阿里巴巴集團控股有限公司在深圳地區展開合作刊發的公告外,集團與阿里巴巴集團旗下成員公司上海盒馬網絡科技有限公司(上海盒馬)於2020年1月9日簽訂為期三年合作協議。該合作協議讓集團透過結合實體店及電子商貿平台創新線上線下(O2O)零售模式進入上海迅速增長的餐飲外賣及送餐市場。
根據合作協議,公司將在上海盒馬鮮生實體店推出公司品牌產品及在特定上海盒馬鮮生店獨家向顧客提供即場烹製粵式點心,以及提供點心、湯水、甜品及節日食品等具特色的菜式。上海盒馬鮮生則為本公司提供全面的線上線下平台、場地設施及技術支援,當中包括營銷推廣、線上銷售渠道資源協調、潛在客户開發、線上線下(O2O)渠道建設等。
根據合作協議本公司承諾在2020年12月31日前在盒馬鮮生店內設立不少於十家店舖。公司將透過充分利用盒馬鮮生品牌知名度及高客流量以吸引更多年輕人,並設立多渠道銷售有效地滲透中國外賣及送餐市場。透過推出本公司粵式點心及其他招牌菜式上海盒馬鮮生將會提供其上海顧客嶄新的購物體驗。由於本公司於盒馬鮮生內舖位樓面大大小於現有傳統高端粵菜酒樓樓面,投資成本會大為減少,並讓公司轉型到輕資本商業模式。
是次合作讓公司商品化利寶閣品牌馳名燒味及菜餚,把握中國新一代龐大線上線下零售餐飲市場巨大商機。此外,訂立合作協議亦能夠使本集團與阿里巴巴集團間的業務合作從大灣區擴展至上海地區。
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