利寶閣集團(01869.HK)擬2240萬元收購上海燒味及熟食品牌 後者為盒馬鮮生入駐商家
格隆匯1月9日丨利寶閣集團(01869.HK)宣佈,於2020年1月9日,公司全資附屬利寶茶居擬以人民幣2240萬元收購目標公司耀良(上海)食品有限公司70%股權。
目標公司透過於盒馬鮮生(由阿里巴巴集團控股有限公司的附屬公司運營的一個配有線上線下平台的新鮮食品超市網絡)的線上商店及線下商店,以"新玖記"及"潮將軍"品牌運營30多家食品店鋪,銷售燒味及熟食。
董事會認為,集團可透過收購事項迅速加深與盒馬鮮生的現有合作,並利用盒馬鮮生之線上線下平台及技術支持,包括營銷及推廣、線上銷售、送餐及潛在客户的開發,將集團業務擴展至大灣區以外乃至上海地區。
憑藉目標公司的現有網絡以及依憑盒馬鮮生的品牌知名度及高消費者流量,"新玖記"品牌將與公司現有"利寶閣"品牌產生協同效應。收購事項令公司能夠以上海為中心迅速滲透華東地區。透過目標公司,公司可迅速進入中國快速增長、交易量高的線上食品訂購、送餐及外賣市場。
此外,收購事項可令公司品牌多元化。目標公司業務高度可擴展性將為公司未來躍升為中國線上線下送餐市場中粵式燒味產品主要供應商之一奠定良好基礎。
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