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利宝阁集团(01869.HK)拟2240万元收购上海烧味及熟食品牌 后者为盒马鲜生入驻商家
格隆汇 01-09 17:13

格隆汇1月9日丨利宝阁集团(01869.HK)宣布,于2020年1月9日,公司全资附属利宝茶居拟以人民币2240万元收购目标公司耀良(上海)食品有限公司70%股权。

目标公司透过于盒马鲜生(由阿里巴巴集团控股有限公司的附属公司运营的一个配有线上线下平台的新鲜食品超市网络)的线上商店及线下商店,以"新玖记"及"潮将军"品牌运营30多家食品店铺,销售烧味及熟食。

董事会认为,集团可透过收购事项迅速加深与盒马鲜生的现有合作,并利用盒马鲜生之线上线下平台及技术支持,包括营销及推广、线上销售、送餐及潜在客户的开发,将集团业务扩展至大湾区以外乃至上海地区。

凭藉目标公司的现有网络以及依凭盒马鲜生的品牌知名度及高消费者流量,"新玖记"品牌将与公司现有"利宝阁"品牌产生协同效应。收购事项令公司能够以上海为中心迅速渗透华东地区。透过目标公司,公司可迅速进入中国快速增长、交易量高的线上食品订购、送餐及外卖市场。

此外,收购事项可令公司品牌多元化。目标公司业务高度可扩展性将为公司未来跃升为中国线上线下送餐市场中粤式烧味产品主要供应商之一奠定良好基础。

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