天貓超市和茅台戰略合作再升級:春節期間1499元53度飛天茅台加量發售
格隆匯1月9日丨
年關將至,一年囤好酒的時機又到了。今日,天貓超市和茅台宣佈雙方2020年戰略合作再升級:今年春節期間,1499元的53度飛天茅台將在天貓超市繼續加量發售,更多中國老百姓將在新年喝到平價茅台。
據格隆匯瞭解,雙方此輪茅台合作不僅投放量級可觀,種類也更豐富。除了飛天53度貴州茅台酒外,線上供應將新增15年53度貴州茅台酒、53度貴州茅台生肖酒(已亥豬年)、53度貴州茅台酒(精品)以及43度飛天茅台。這些最受市場歡迎的茅台酒種類,消費者皆可在天貓超市上購買到。
與此同時,原本“180天內限購2瓶”限購條件,即日起改為“90天內限購2瓶”,限購時間直接縮短一半。這意味着,在天貓超市成功購買2瓶茅台的客户,三個月後即可再購2瓶。
2019年10月1日,茅台通過天貓超市首次面向綜合類電商渠道投放。天貓超市以1499元的平價銷售,全鏈路記錄每一瓶茅台酒流向,同時輔以黃牛識別防控技術,有力打擊了“炒茅台”羣體,讓“茅台是喝的不是炒的”得以成為現實。
“我們希望讓全國人民過年更容易喝上平價茅台”,天貓超市酒類負責人表示,在過往良好合作的基礎上,今年將進一步整合天貓超市商品運營能力,更好滿足大眾多維度、多層次的茅台酒消費需求。
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