“12天10板”引力傳媒(603598.SH)再次提示風險 網紅孵化運營和營銷業務尚未形成成熟的商業模式
格隆匯1月6日丨引力傳媒(603598.SH)公佈,公司股票於2020年1月2日、1月3日、1月6日連續三個交易日收盤價格漲幅偏離值累計超過20%,根據《上海證券交易所交易規則》的有關規定,屬於股票交易異常波動。
近期,有媒體報道公司涉及“網紅概念股”。公司是一家以數據為基礎、以內容為導向、以技術為驅動的整合營銷傳播公司,主營業務為廣告代理服務。公司2019年四季度已開始佈局短視頻商業化和MCN營銷業務(Multiple-Channel Network,網紅孵化運營和營銷業務)。現風險提示如下:
公司MCN業務目前處於發展初期,尚未形成成熟的商業模式。其市場認可度及盈利模式尚存在不確定因素。該業務受未來市場規模、市場營銷力度、用户接受程度等因素的影響,存在不確定性。目前該業務未對公司業績產生重大影響,敬請廣大投資者注意投資風險。
公司股票於2020年1月2日、1月3日、1月6日連續三個交易日內收盤價漲幅偏離值累計超過20%,波動幅度較大,敬請廣大投資者注意二級市場交易風險,理性決策,審慎投資。
截至2020年1月6日,公司靜態市盈率為108.098倍,根據Wind板塊數據:1月6日收盤,申銀萬國行業類營銷服務行業市盈率(算數平均)為44.1889倍。公司市盈率水平顯著高於行業平均市盈率。公司特別提醒投資者,敬請各位投資者理性投資,注意投資風險。
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