波司登(03998.HK)19/20財年前九個月核心主品牌“波司登”零售額增逾三成
格隆匯1月6日丨波司登(03998.HK)公佈,2019/20財年是集團戰略轉型的第二年,集團堅持"聚焦主航道、聚焦主品牌"的戰略方向,品牌方面,不斷提升品牌勢能,豐富品牌內涵;渠道方面,優化渠道結構、提升終端形象;產品方面,重視研發設計、優化產品品質;零售運營方面,持續精細化運營,提升購物體驗。通過對品牌形象、渠道建設、產品創新及零售運營持續全面升級,有效提升並強化消費者對波司登"羽絨服專家"的認知。儘管2019年11月份以來,"暖冬"情況異常明顯,且中國紡織服裝行業在過去幾個月的業務表現均呈現疲軟勢態,但集團的品牌羽絨服業務仍得以穩定健康增長。
2019/20財年前九個月,品牌羽絨服業務項下的核心品牌-波司登的累計零售金額較2018/19財年同期比較錄得30%以上的升幅。
2019/20財年前九個月,品牌羽絨服業務項下的其他品牌的累計零售金額較2018/19財年同期比較共計錄得40%以上的升幅。
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