黃山旅遊(600054.SH)擬1億元設立黃山歸隱鄉村旅遊公司
格隆匯1月6日丨黃山旅遊(600054.SH)公佈,為積極響應國家鄉村振興戰略,順應旅遊需求從城市型、景區型到鄉村型、度假綜合體型的發展趨勢,更好地挖掘和發揮黃山市豐富鄉村旅遊資源優勢,全面貫徹落實公司“山水村窟”戰略之“村”戰略,在充分調研論證基礎上,公司決定投資1億元成立黃山歸隱鄉村旅遊投資發展有限公司,以此為平台,採用“投運分離”、“跟投激勵”的市場化運作機制,着力拓展黃山市鄉村旅遊板塊業務,通過“新建一批、收購一批、託管一批”的實施路徑,力爭在3-5年完成黃山市範圍內二十餘家微旅遊目的地的落地運營,全面構建大黃山多元化、立體化的全域旅遊目的地產品。
本次投資旨在依託黃山市特色村落及優良自然風貌,依據本土文化,着力打造以特色非標準住宿設施為核心,配套設置綜合體驗活動,具有健身康體、探奇求新、迴歸自然、鄉村振興等多功能融合的IP型微旅行休閒目的地產品;該產品將聚焦長三角城市羣的中高端客羣,構建三大主題產品系列,分別是結合田園風光的輕奢田園系列、結合傳統村落的雅奢古民居系列、結合低丘緩坡林地的野奢自然營地系列。
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