國牌日化頂尖品牌,研發營銷齊發力助推龍頭崛起
拉芳家化(603630.SH)該公司品牌深入人心,屬國產日化品頂尖品牌。
當時“愛生活,愛拉芳”這句廣告語傳遍中國大江南北,品牌具有一定價值。
自會員內容發佈至今該股票漲幅直衝近20%,在短時間內有如此優勢,當屬實至名歸,不知您當時看準時機了沒?


總市值:29億元,流通市值:11億元,當時股價:12.96/股
格隆匯APP--會員專區--研報掘金板塊於2019年12月20日覆蓋。

下面我們簡要來看下當時文章研報內容:
該公司自17年開始投資宿遷百寶和18年投資的蜜粧信息,將傳統商超銷售、經銷商銷售模式進行改變,逐步開始重視電商渠道的營銷,希望公司一系列的整改能夠起到一定效果,重回人們眼簾。
公司銷售毛利率自上市起一直保持40%以上的銷售毛利,並逐年提升產品毛利,公司在電商打開渠道後,按照公司逐年提價策略,還具備很大提價空間。
公司披露三季報,前三季度實現營業收入6.96億元,同比減少1.84%;歸屬於上市公司股東的淨利潤5754.15萬元,同比減少56.49%;歸屬於上市公司股東的扣除非經常性損益的淨利潤4919.39萬元,同比減少58.95%;基本每股收益0.26元。

規模持續上升,品牌競爭激烈,
行業競爭激烈,本土化品牌雨後春筍般崛起
渠道結構變革,推動國產日化企業快速增長。
公司財務數據圖


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