中原傳媒(000719.SZ)擬斥18.1億元投建中原數字出版產業園項目
格隆匯1月6日丨中原傳媒(000719.SZ)公佈,為打造公司數字化產業集羣,中原傳媒擬以河南省和鄭州市推動建設鄭州國際文化創意產業園為契機,運用自有資金約18.1億元,投資建設中原數字出版產業園項目。
項目規劃總投資約18.1億元,包括購置淨佔地面積約46110㎡的土地,建設約196063㎡辦公物業及配套設施,建設週期約為2年。項目建成後,擬引入公司旗下及外部數字化內容生產和發佈、文化內容創新、版權運營等相關產業。
中原數字出版產業園位於鄭州國際文化創意產業園核心區,鄭州市金水大道南輔路以南,牡丹一路以西,富貴三路以北,錦榮路以東。園區突出文化與科技的融合,聚焦數字內容生產、版權交易等,致力打造數字內容創新企業生態孵化器、數字內容生產聚集地、版權交易市場、版權衍生產業集聚區。
鄭州國際文化創意產業園位於鄭州、開封之間,是鄭汴產業帶的核心區域,規劃面積132平方公里,以"文化創意、時尚旅遊、高端商務"為主導產業,重點突出"以綠、水為主導"和"以休閒、慢生活為主體"的低碳生態田園城市,全力建設"國際化、現代化時尚創意旅遊文化新城",打造"東方奧蘭多"。園區目前已引入方特、華誼兄弟電影小鎮等省內外多家知名文化企業入住。
根據規劃,該項目建成後,公司擬引入旗下包括10家出版企業等產業入駐運營,建立產業孵化器,以求構建數字化內容生產和發佈、文化內容創新、版權運營等方向的產業集羣。後期擬視項目發展情況,逐步引入公司乃至外部更多的成熟產業。同時,擬向河南省政府申請掛牌“中原國家數字出版基地”,打造產業涵蓋數字產品創意、製作、出版、銷售,及數字平台運營等,通過聯合和培育一批在國內外有影響的大型數字出版企業,建成擁有完整數字出版產業鏈,具有領先水平的數字出版基地。
項目建成後,可全部解決公司及下屬出版企業的辦公場所,同時,將大幅減少公司與控股股東中原出版傳媒集團因房屋租賃而形成的關聯交易。除公司自用辦公場所之外,公司將通過內合外聯等多種方式,引入更多外部關聯產業,着力形成產業集聚。該項目建成後,有利於公司數字出版產業發展和轉型升級,夯實產業持續發展基礎,提升公司的行業地位,有利於實現並維護股東的長遠利益。
該項目建成後擬引入公司旗下數字化內容生產和發佈、文化內容創新、版權運營相關產業,在園區優惠政策支持下,結合與園區其他文創企業的聯動,有望在內容、平台、技術、流量、人才等方面為公司提供支撐,使公司在數字化方向實現產品轉型升級,形成公司數字化產業集羣,促進文化內容創新和版權交易等業務的發展,從而使公司更好地順應數字化、信息化和“互聯網+”的趨勢。
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