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保誠(02378.HK):保誠越南與SEABANK建立銀行保險獨家合作關係
格隆匯 01-06 08:56

格隆匯1月6日丨保誠(02378.HK)公佈,保誠越南與Southeast Asia Commercial Joint Stock Bank(SeABank)已達成銀行保險獨家合作關係,為期20年。保誠越南亦將成為擁有約1,000萬名客户的越南主要大型企業集團BRG Group Joint Stock Company(BRG Group)優先選用的壽險供應商。合作關係預計將於2020年四月起。

公告顯示,SeABank為越南一家發展迅速的銀行,擁有約120萬名客户及近170間分行。該銀行採取開創性的生態系統策略,其匯聚境內一眾業界翹楚,包括BRG Group與其他電信、郵政及零售行業公司,共同發揮各自優勢及善用客户羣資源。該策略採用數碼匯流方式轉變顧客體驗流程,併為生態系統合作伙伴的客户提供一系列有吸引力的創意產品及服務。

根據合作關係,雙方將為消費者提供各種各樣以客户為中心的壽險方案,並採用一系列數碼工具實現無縫交付,務求豐富客户體驗。因應亞洲市場對健康、保障及理財產品的需求殷切,是項合作關係構成保誠加強區內業務市場策略的一部分,並且完全符合SeA Bank以客户為中心的經營理念及數碼運作方針。

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