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Canalys:去年第三季無線耳機出貨量9,670萬組升53% 蘋果於TWS領域市佔第一
阿思達克 01-02 11:42

調查機構Canalys發表的報告指,去年第三季無線耳機全球出貨量按年增53%至9,670萬組,當中真無線立體聲藍牙耳機(TWS)出貨量達4,300萬組,按年增長183%。該行估計第四季整體出貨量將逾1億組,令全年出貨量有望逾3.5億組。

Canalys指出去年第三季蘋果真無線耳機出貨量達1,820萬組,在TWS的範圍中市佔率達43%,而小米(01810.HK)及三星的市佔率則分別為7%及6%。而JBL市佔率則在無線耳機及耳罩式無線耳機中排名首位,市佔率分別為8%及13%。

該行指出蘋果在真無線耳機中有顯著的領導地位,認為其耳機可與iPhone無縫整合,加上耳機大小獨特,而新的去噪功能亦為用戶提供較好的體驗,短期而言Canalys相信個人智能音效裝置相對於可穿載裝置及智能家居設備有更大的上行潛力。

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