《新股消息》營銷商艾德韋宣(09919.HK)明起招股 入場費約4,727.16元
綜合營銷解決方案提供商艾德韋宣(09919.HK)公布,計劃以招股價1.71至2.34元,發行2億股新股,當中10%在港公開發售,餘下90%國際配售,集資最多4.68億元。
公司專注於提供(i)體驗營銷,(ii)數字營銷與品牌推廣,以及(iii)主要在上海及北京(覆蓋大中華)營運的公共關係服務。自2016年起,開始經營體育市場的IP發展業務,分別與西甲聯賽及阿莫里體育組織訂立IP合作協議,獲授與西甲俱樂部品牌及環法自行車賽品牌於中國舉辦獲批准賽事的獨家權利,以及在中國進行營銷、贊助、商品推廣及其他用途的其他權利。
該公司由明日(31日)至下周四(1月9日)公開招股,每手2,000股入場費約4,727.16元,預計明年1月16日主板掛牌,東興證券為獨家保薦人。
以招股價中位數2.025元計,公司預計集資淨額為3.55億元,所得款項中55.9%將用於發展及擴大現有整合營銷解決方案及IP發展業務;約34.2%將用作策略投資基金的現金儲備;及約9.9%將用於營運資金的一般補充及其他一般企業用途。 ~
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