怡园酒业(08146.HK)订立独家分销协议
怡园酒业(08146.HK)公布,就中国市场与山西加佳订立分销协议,山西加佳将担任公司於山西的葡萄酒产品线上销售除外的独家分销商。公司一直积极与山西加佳及其他潜在分销商商讨日後合作的机会,以提升其销售增长及可能在日後与新分销商订立分销协议。
公司表示,於山西的新分销策略将会使公司借助不同分销商的资源及分销网络拓阔其产品覆盖范围及提高品牌知名度,长远而言将增加市场机会及促进增长。公司并将继续密切监察葡萄酒行业的市况以及公司营运及财务表现,以制定有利且有效的策略。
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