港股異動 | 普拉達漲近7%創逾一年新高 與歐萊雅簽訂美容產品研發協議
格隆匯12月13日丨普拉達(1913.HK)昨日收漲2.36%,今日續漲,盤中高見31.3港元,創去年11月12日以來逾1年新高。現報30.2港元,漲6.9%,暫成交4503萬港元,最新總市值772.8億港元。普拉達昨日早間發公告稱,與歐萊雅簽訂一份長期許可協議,以為Prada品牌創建、開發及經銷名貴美容產品。此協議在取得適用的常規監管標準後,將於2021年1月1日生效。普拉達公司行政總裁Patrizio Bertelli指出:“歐萊雅是全球領先美容公司,其地位與經驗使它成為普拉達的理想合作伙伴,以在多個新項目中全面發展其潛力,能充分利用普拉達知名的香水業務形象並將產品帶給全球更多用家。”有分析指出,Prada與Puig集團持續了15年的合作將於2019合約期滿後正式終止,Prada選擇不再續簽協議的原因之一,是因為香水銷售狀況沒有達到預期。如今,負責Armani、YSL等奢侈品品牌相關美粧業務的歐萊雅,顯然成為Prada最具吸引力的選擇。
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