新沣集团(01223.HK)完成收购运动品牌SKINS全球商标及专利
新沣集团(01223.HK)公布,完成收购SKINS品牌全球商标及专利,未来将重新组建研发和运营团队,提升该品牌的核心竞争力。
集团透露,正计划与一家国际商业巨擘成立合资公司,共同经营SKINS品牌以拓展全球市场,藉此深化集团在体育服装市场(包括健身、游泳及休闲服饰)的业务领域,进一步提升盈利能力及可持续发展能力。
新沣集团表示,SKINS拥有独特的品牌定位及目标客户,与集团目前经营的品牌组合形成协同效应,相信未来将具备强劲的增长潜力。
SKINS 是一个专为运动员和体育爱好者设计及制造压缩运动服的品牌,压缩功能有助人们预防水肿和促进癒合,以及治疗运动後的肌肉疼痛。目前在全球销售逾160种压缩产品,适用运动包括跑步、健身、瑜伽及三项铁人等。
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