新灃集團(01223.HK)完成收購國際運動品牌 SKINS 品牌全球商標及專利
格隆匯12月12日丨新灃集團(01223.HK)發佈公告,集團已完成收購國際運動品牌—SKINS於全球擁有超過900個不同類別的商標及專利,其中包括SKINS產品的核心技術專利、設計專利及全部商標;享有在全球開發、生產、推廣及銷售SKINS商品的權利等。集團將充分發揮全球化經營的優勢,重新組建研發和運營團隊,提升SKINS品牌的核心競爭力。
根據披露,SKINS是一個專為運動員和體育愛好者設計及製造壓縮運動服的品牌,壓縮功能有助人們預防水腫和促進癒合,以及治療運動後的肌肉疼痛。目前在全球銷售逾160種壓縮產品,適用運動包括跑步、健身、瑜伽及三項鐵人等。
公告表示,多品牌經營是集團為充分把握全球市場而採取的主要戰略之一。SKINS擁有獨特的品牌定位及目標客户,與集團目前經營的品牌組合形成協同效應,相信未來將具備強勁的增長潛力。與此同時,集團現正計劃與一家國際商業巨擘成立合資公司,共同經營SKINS品牌以拓展全球市場,藉此深化集團在體育服裝市場(包括“健身”、“游泳”及“休閒服飾”)的業務領域,進一步提升集團的盈利能力及可持續發展能力。
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