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野村:小米(01810.HK)推Redmi K30 5G手機 維持“買入”評級
格隆匯 12-11 13:34

小米(01810.HK)宣佈推出低價5G手機Redmi K30,售價介乎1,999至2,899元人民幣。野村發表研究指,儘管相信是次推出的Redmi K30 5G版本產量不多,但小米進取的定價策略或促使其他內地智能手機生產商仿效,從而加快壓低5G智能手機售價。

該行指出,高通的S765G處理器可能要到明年1月中旬才能推出,因此預計Redmi K30 5G版本未必能趕在農曆新年前面市,加上競爭對手Oppo的Reno 3同樣用到S765G處理器,考慮到小米的在內地市場份額,以及Oppo的大量訂單需求,Redmi K30 5G版本產量不會太多。

對於進取的低定價或對小米毛利率造成壓力,該行認為與4G版本比較,是次定價屬合理,毛利率底輕微受壓,但事實上所有內地手機生產商的5G及4G型號價格差距也在600至700元人民幣左右,與小米分別不大。

野村表示,關注小米是戰略能否藉助今次低定價策略重新收復內地市場份額,維持“買入”評級及目標價11港元。

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