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IDC:第三季EMEA市场平板电脑出货量跌8.2%至1,092.3万台
阿思达克 12-11 09:47

根据调查机构IDC的数据,第三季欧洲、中东、非洲(EMEA)平板电脑出货量为1,092.3万台,按年下跌8.2%,主要因为期内消费者需求持续缩减,由於消费者未有意欲更换新机、产品周期拉长,导致市场放慢,值得留意的是在商业范畴采纳平板电脑方面录按年4.2%的增长,主要受惠数码化转型、应用场景增加。

该行的分析员指出第三季苹果维持在平板电脑市场上的领导地位,而市场饱和度提升亦带动了整合,现时首五大品牌市占增加,而在已发展经济体如西欧,五大品牌市占更逾四分三。

按品牌划分,第三季苹果於EMEA市场出货量按年增长3.4%至242.8万台,市占率为22.2%,三星排名第二,出货量按年跌18.6%至205.3万台,而联想(00992.HK)及华为则分别排名第三及第四。

IDC估计EMEA市场第四季及2019年全年平板电脑出货量将按年跌10.2%,虽然整体出货量下跌,但一线厂家仍能维持其市场价值,特别是iPad及Surface,相信新iPad连同原厂键盘及新的系统有助提升生产力,同时亦能带动旧机换新,而另一方面采用Surface Pro取代电脑的趋势亦料持续,并将带动企业层面选用。 ~

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