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新文化(300336.SZ)與西藏華君廣告簽署戰略合作框架協議
格隆匯 11-28 19:51

格隆匯11月28日丨新文化(300336.SZ)公佈,公司(“乙方”)近日與西藏華君廣告有限公司(“甲方”)簽署了《框架協議》。

為推進良好的業務合作關係,實現資源共享和優勢互補,推動雙方業務共同發展,甲乙雙方一致同意結成戰略合作伙伴關係。甲乙雙方本着自願、平等、互利的原則,經充分協商,簽訂該協議。合作內容如下:

甲方擁有覆蓋全國的機場大屏,乙方擁有覆蓋全國的户外LED大屏。

甲乙雙方將利用雙方各自優勢進行資源互補,為雙方客户創造更有優勢的媒體矩陣,成為新的整合渠道,形成資源及客户共享。

1)合作期間,雙方將迎合發展趨勢,達成戰略合作,結成線下流量聯盟,在全國範圍內採取資源入股的方式投資扶持電商等應用及品牌,同時共同尋找戰略投資機構進行深度合作。

2)在不影響雙方各自擁有原有的客户利益前提下,甲乙雙方互相採買媒體資源並積極配合,甲方提供機場資源優先支持乙方做大文娛宣發。

3)甲乙雙方同意在遵守法律、合乎規定且不違反雙方與客户簽訂的相關協議前提下,利用各自的客户及優勢資源,幫助對方拓展在各自領域中的影響力,推動雙方此聯盟的業務發展。

4)合作期間,通過甲乙方戰略合作,增強線下傳播的實力,打造户外媒體矩陣的新型宣傳模式,提升雙方客户在投放廣告上的效率和價值。

該協議不涉及具體業務,暫無法預計該協議對公司當年經營業績的影響。如該協議順利實施和推進,將有助於公司業務發展,預計將對公司未來的經營業績產生積極影響。該協議的簽訂和履行不影響公司業務獨立性,不會因履行協議而對協議一方產生依賴性,不會對公司與其他合作方的合作構成排他性。

該協議的簽署有助於整合雙方資源,公司將獲得更廣泛的線下陣地資源,除現有的 CBD商圈大屏外,本次合作將使公司的線下廣告資源“矩陣”進一步擴充,大文娛宣發的平台型效應進一步增強。機場户外廣告資源是一座城市的名片,也是各大高端品牌客户長期認可的媒介資源,合作後公司可為已有客户以及大文娛宣發的內容產品投放到更多有商業價值的區域,大文娛產品讓更多國際旅客在第一時間落地時即可高品質觸達,實現流量裂變,商業價值不可估量。本次戰略合作關係將實現線下渠道的合作共贏,對公司未來戰略目標的實現有積極的促進作用。

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