阿里影業(01060.HK)發佈2020財年S1業績 經調整EBITA同比收窄44%
11月27日，阿里巴巴影業集團(阿里影業.01060.HK)發佈截至2019年9月30日的6個月財務業績。報告期內，公司業務穩步增長，經營利潤實現良性轉變，收入達到15.01億元(人民幣，下同)；經營虧損3.36億元，同比收窄21%；經調整息税攤銷前虧損(經調整EBITA)為2.76億元，同比收窄44%。
在報告期內，阿里影業的大宣發體系持續釋放出行業影響力。淘票票×優酷雙平台通過逐步打通與綁定，已成為了國內最大的宣發陣地及觀影決策平台。目前雙平台的電影場景會員已超過4000萬，“想看/預約”、評分、評論等多個維度數據，都經過打通成為行業內最大體量的用户觀影決策數據。一站式數字化宣發平台燈塔經過了一年多的積累和沉澱，已形成了電影營銷方法論，搭建了燈塔研究院、燈塔宣發平台、燈塔專業版三大產品模塊。
在影片層面，阿里影業秉承着“小人物、真英雄、大情懷、正能量”的價值觀，於報告期內參與推廣黎巴嫩電影《何以為家》，並依靠“淘票票+燈塔”組合宣發提供了科學決策，助推該電影在內地獲得3.7億元的超預期票房成績。8月，阿里影業參與出品及發行《烈火英雄》，最終獲得16.9億元票房，位居整個暑期檔亞軍。影片聚焦平凡英雄，向社會傳遞了文娛作品的責任擔當。
根據燈塔數據，2019年至今，阿里影業所出品、聯合出品的電影總票房已突破210億元，在行業內處於領先地位。此外，阿里影業為阿里文娛打造的自制劇集也在全面開花。小成本自制劇《天雷一部之春花秋月》在優酷平台播出後收穫熱烈反響，此外，當代涉案題材劇《民警老林的幸福生活》、行業劇《你好檢察官》，以及青春成長題材劇《你好，昨天》等，將於2019年第四季度起陸續播出。
在衍生品授權開發平台阿里魚的帶動下，阿里影業的綜合開發業務實現136%的增長，繼續保持三位數的增幅。目前，阿里魚已形成IP授權業務和娛樂電商子版塊，分別連接阿里巴巴體系內的文娛和電商兩大產業，行業影響力及口碑持續提升。報告期內，阿里魚廣泛服務與運營影視、綜藝、動漫、遊戲及文創等各類IP的平均變現收入達到165萬元，同比增幅達50%。
今年3月，阿里影業成為阿里巴巴集團的並表子公司。未來，阿里影業將在阿里文娛全面協同的進程中發揮助推作用，持續打造從內容生產、互聯網宣發、衍生品變現，到影視投資服務的全產業鏈新基礎設施，同時為市場推出更多有影響力、正能量的優質影視作品，助力中國影視行業前行。
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